Home Staging

richmond’s only certified expert psychological stager®

In today’s market, a professionally staged home makes all the difference. It’s not enough to de-clutter, clear your counters and clean up the home. Buyers want an updated home that fits their family and lifestyle. Understanding the psyche of the buyer will help you capture the right attention and motivate them to make competitive offers. We work with you to transform each room for a faster, more profitable sale.

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pre-listing preparation + Psychological Staging® Consultion

A REALTOR® FAVORITE

For homes that could benefit from the right cosmetic updates. In addition to staging, you want to know what changes and enhancements to the home will bring the highest return on your investment.

No matter how well you stage, signs of needed maintenance and repairs can throw immediate red flags. NOT ALL HOME IMPROVEMENTS ARE TREATED EQUALLY! Location, target buyer, desired sell price, and timeline are just some of many contributing factors that influence which updates will actually pay off.

With your goals and budget in mind, we'll review your home for enhancements and repairs such as painting, floor refinishing, fixtures, lighting, hardware, landscaping, curb appeal and more. This ‘preparation phase’ serves as a great foundation for staging.

Once we’ve covered how to prepare your home, we’ll review how to position it for the widest appeal to buyers with everything you can expect in a Psychological Staging® consult. Within 48 hours you'll receive a comprehensive photo filled report with all our recommendations, priority action items, preparation plan and proposal for staging services.

$349

INCLUDES

  • BUYER DEMOGRAPHIC RESEARCH

  • 2 HOUR ON-SITE ASSESSMENT

  • PHOTO-FILLED REPORT

  • PAINT RECOMMENDATIONS

  • CUSTOM CURATED PRIORITY SHOPPING LIST

  • PRIORITY ACTION ITEMS

  • HOME PREPARATION PLAN

  • PSYCHOLOGICAL STAGING® CONSULTATION (see details below)


 

PSYCHOLOGICAL staging® consultation

BEST SELLER

For homes well on their way to being stage ready. You’re prepared to list your home or currently have it listed, and now you’re ready to give it a soothing and eye appealing “model home” look that resonates and forms a bond with buyers for a faster and more profitable sale.

Follow our detailed report as a guide to emphasize the unique features and functionality of your space using items you currently own with the option to rent or buy additional items at an affordable rate.

We'll review furniture layout, decor placement, and other impactful design strategies so your home will sell quickly and for the most money. Our priority shopping list will guide you on what additional accessories and furnishings may further enhance the look and feel of your home to create lasting impressions and facilitate psychological connections.

$249

includes

  • BUYER DEMOGRAPHIC RESEARCH

  • 90 MIN. ON-SITE ASSESSMENT

  • PSYCHOLOGICAL STAGING® CHECKLIST

  • FURNITURE ARRANGEMENT AND FLOW

  • PAINT RECOMMENDATIONS

  • SPATIAL OPTIMIZATION

  • DECOR + ACCESSORY PLACEMENT

  • LIGHTING + WINDOW TREATMENTS

  • CUSTOM CURATED PRIORITY SHOPPING LIST

  • PRIORITY ACTION ITEMS

  • FORMAL STAGING REPORT DELIVERED WITHIN 48 HOURS

  • STAGING PREPARATION PLAN & PROPOSAL FOR STAGING SERVICE (IF NECESSARY)

  • COMPLIMENTARY 15 MINUTE VIRTUAL FOLLOW UP VIDEO CALL AVAILABLE UPON REQUEST

    AS AN ADDED BONUS:

    • OPEN HOUSE CHECKLIST

    • SHOW-READY INSTRUCTIONS

    • TOP DOLLAR GUIDE


 

VIRTUAL PSYCHOLOGICAL STAGING® CHECKLIST

NEW!

A modified version of our traditional Psychological Staging® consultation intended to accommodate clients with health concerns or properties out of our general service area. Due to the nature of the assessment we are able to provide verbal recommendations and a Psychological Staging® checklist.

$199

INCLUDES

  • 45 MIN. VIRTUAL VIDEO CALL

  • PSYCHOLOGICAL STAGING® CHECKLIST

  • VERBAL STAGING RECOMMENDATIONS

  • CURATED PRIORITY SHOPPING LIST

  • PRIORITY ACTION ITEMS

    AS AN ADDED BONUS:

    • OPEN HOUSE CHECKLIST

    • SHOW-READY INSTRUCTIONS

    • TOP DOLLAR GUIDE


 

PROFESSIONAL staging SERVICE

REQUIRES AN INITIAL CONSULTATION*

You’re looking for a certified expert to take on the task of professionally staging your home.

Starting with our on-site Psychological Staging™ Consultation we'll develop a Staging Preparation Plan to maximize what you currently have to transform the space with suggested investments to complete the space at a rate that fits your budget. You’ll receive a detailed checklist of anything that needs to be completed prior to staging. Once the home is prepped and ready, we'll take it from there to transform the buyer-essential areas of your home.

*Book a Psychological Staging® Consultation for custom quote

includes

  • ON-SITE STAGING DAY USING EXISTING ITEMS

  • DELIVERY + ASSEMBLY OF ANY RENTED ITEMS

  • FURNITURE SET UP

  • DECOR + ACCESSORY PLACEMENT

  • PHOTO STYLING PREPARATION

  • ASSEMBLY, DISASSEMBLY + REMOVAL OF ANY RENTED ITEMS

 

occupied staging process

Home occupied by residents or tenants


 

vacant staging

Your house is empty, you want to sell it quickly and still get top dollar.

Vacant homes sit on the market longer than even poorly furnished homes. With no frame of reference in the form of furniture and accessories, a buyer is lost as to the size and purpose of each room. With nothing else to look at, buyers are more drawn to imperfections they would have otherwise likely looked over.

Our quality home furnishings will capitalize on the positive aspects of your home while de-emphasizing the negative to create an environment buyers aspire to live in. We have multiple service options and can work within any budget to make your home beautiful.

$149 Proposal

includes

  • BUYER DEMOGRAPHIC RESEARCH

  • VACANT STAGING PROPOSAL

  • PAINT COLOR RECOMMENDATIONS

  • PRE-LISTING PREPARATION

  • FURNITURE + ACCESSORY PLANNING

  • ON-SITE STAGING SERVICE

  • DELIVERY, INSTALLATION + STAGING SET UP

  • 3 MONTHS RENTAL OF STAGING INVENTORY

  • DE-STAGING + REMOVAL

    AS AN ADDED BONUS:

    • MLS PHOTOGRAPHY

    • CUSTOM DIGITAL MARKETING

    • SOCIAL MEDIA PROMOTION

 

vacant staging process

Empty home not occupied by residents or tenants